Pladis is expanding its £54m Jaffa Cakes brand into new territory with the launch of Jaffa Cakes Nibbles. The new product will offer consumers the familiar zesty orange centre and light sponge, coated in milk and dark chocolate in a moreish, bite-sized format. Available from next month, there will be two sizes: 39g, rrp 69p and 100g, rrp £1.50. The launch coincides with a new look for the brand.
020 8234 5000www.betterbiscuits.com