McVitie’s Jaffa Cakes, made by UBUK, have become the official energy snack of the England cricket team.

The England and Wales Cricket Board logo will appear on packs, along with a promotion offering cricket-related prizes, including the chance to meet a member of the England team and international tickets.

UBUK believes the link-up is a perfect fit for the brand, which is often eaten by sportsmen and women due to its high-energy, low-fat, credentials.

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