Lanes Health has launched a new stick pack format of its Jakemans menthol confectionery.
Available in the two best-selling flavours, Throat & Chest and Honey & Lemon, the 10-sweet stick packs provide an alternative to the 100g bagged Jakemans sweets. Rrp is 69p. The new packs are supported by a £1.3m launch campaign, including advertising on TV and the London underground.
Meanwhile, the company’s decongestant oil brand, Olbas, has a new product. Olbas Max Strength provides all-in-one cold and flu relief, containing active ingredients to effectively target the main symptoms of the ailments.