Leaf is bolstering its position in impulse with the launch of Chewits Fruities jellybeans.
The product is targeted at eight to 14-year-olds. Leaf predicts that the sweets will capture a share of the on-the-move market through forecourts as well as creating extra impulse-purchase opportunities for grocery retailers and CTNs.
Chewits Fruities are presented in colourful display outers that are suitable for on the countertop or on-shelf.
Each display outer contains 30 packs that have a rrp of 35p. And each pack contains an assortment of six fruit-flavoured jellybeans.