JTI is launching 14s packs of its Mayfair and Silk Cut cigarettes, which will join the existing Benson & Hedges Gold and Silver 14s, to create a new range. Mayfair 14s will be available nationally from the beginning of this month, with Silk Cut 14s following later in the year.
Jeremy Blackburn, JTI’s head of communications, says the new range of 14s packs across three of the UK’s best-selling cigarette brands will provide more choice to price-conscious smokers.
He adds that unlike a new product launch, the 14s packs will not require additional space on the gantry as packs have been designed to fit alongside existing facings. Support for the packs will include activity within cash and carries and dedicated visits by JTI’s team of 225 sales representatives to independent retailers.
The complete 14s range now comprises five variants: Silk Cut Purple; Benson & Hedges Gold; Benson & Hedges Silver; Mayfair King Size; and Mayfair KS Smooth.