The Wrigley Company has extended its Juicy Fruit range with the launch of Juicy Fruit Strappleberry, which combines the tastes of strawberries, pears and apple flavours in a new pellet format.
The launch coincides with an extensive sampling campaign to promote the current rejuvenation of the Juicy Fruit brand, including a new packaging design earlier this year.
Jo Hartop, head of communications at Wrigley, said: “This year the Juicy Fruit brand celebrates its 40th anniversary, and the Strappleberry flavour will ensure that Juicy Fruit continues to offer consumers an exciting, mouth-watering taste sensation.”
Strappleberry is available from the beginning of September with a rrp of 28p.
Wrigley is also introducing a flavour rotation to its Hubba Bubba chunks range with Cool Cola replacing Awesome Orange.
Cool Cola will be available from the beginning of September with a rrp of 17p.