Naked’s new Kale Blazer smoothie contains 30% vegetables, two-thirds of which is Kale, and is a source of potassium, Vitamin K and fibre, and provides two of your five a day. Kale Blazer will be available in a 450ml on-the-go bottle and 750ml format. Rrps are £2.36 and £3.49.

Also new is the Naked Red Machine superfood smoothie, which is a blend of strawberries, raspberries and cranberries, in a 750ml format, which joins the existing 450ml bottle.

Naked is now the number one on-the-go smoothie brand and is currently growing ahead of the chilled fruit juice category at +22%. This latest launch will be supported by a marketing campaign which includes sampling. 0118 930 6666