Kellogg’s is entering the fruit snack market with a new range called FruitaBu. Launching in January, the products are made entirely from fruit and fruit juice and contain no added sugar, artificial colours or flavours.

Initially there will be Apple Crisps in three flavours - apple, apple with strawberry and apple with blackcurrant; and Fruit Juices in very cherry, super berry and blackcurrant boost varieties.

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