Kerry Foods is aiming to help retailers tap into the growing after-school snacking occasion with the launch of Cheestrings Scoffies. The new three-in-one snack solution comprises three ’mixable’ varieties, offering kids the chance to ’swap them’, ’switch them’ or ’save them’ as each pack has a convenient resealable tab. The range line-up is:mini pretzels, real cheese chunks, apricot, cherry cubes & yogurt raisins; crunchy crackers, real cheese chunks, cherry strings, biscuits & chocolate raisins; and crunchy crackers, real cheese chunks, fruity mix & white chocolate shortcake pieces
Scoffies come in a 60g pack, rrp £1.50. The launch will be supported by a £1.5m TV campaign and sampling from January 2017 onwards.