Galaxy Mistletoe Kisses will head up the new Christmas range from Mars. Described as being perfectly suited to the impulse and independent retail sector, they are targeted at the female consumer seeking a little indulgence in the run up to Christmas.
The limited-edition product comprises three Galaxy chocolate pieces with an indulgent mousse and caramel centre. They will be presented in festive packaging and display cases. The launch will benefit from a £1m TV advertising campaign throughout November.
"By investing in Mistletoe Kisses, Mars will help drive growth in the £4m Christmas self-eat category," said Andrea Taylor, trade relations manager for Mars.