KP Big Nuts are new from United Biscuits (UB).
They come in four ’intense’ flavours: chargrilled steak, cheddar & onion, hickory smoked BBQ and red hot chilli.
They come in 60g and 200g bags, rrp 59p and £1.29 respectively.
Launch is backed by a £1.5m marketing spend including a print campaign in men’s magazines.
According to AC Nielsen, nuts is the fastest growing segment in bagged snacks, with flavoured nut sales up nearly 50%.
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