Hula Hoops is revitalising its range with the introduction of a new look and two new flavours – cheese toastie and bacon & ketchup.

Available from mid-August, the revamped brand will be supported with a new

advertising campaign – all part of the brand’s £10m marketing spend this year.

The packaging redesign includes new descriptors that make it easier to differentiate flavours.

These include ‘Say Cheese!’ for cheese toastie, ‘Get Saucy!’ for bacon & ketchup, and ‘Beef it Up!’ for barbecue beef.

The two new flavours will also eventually replace Sizzling Bacon and Cheese & Onion.

Support includes television advertising, posters and internet activity kicking off in September, plus in-store activity later in the year.

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