Retailers who want to generate extra profits from their freezers should give Layla’s luscious ice cream sauces a try.

That’s because the 100g pots of chocolate fudge and butterscotch sauce have been designed to be sold direct from the freezer - right next to the ice cream they are to be poured over.

They are premium quality sauces with no artificial colours, flavours or preservatives.

Consumers pop the sauce into the microwave and pour it hot over their ice cream.

They come in cases of 12. Case price is £13.41 giving a unit price of £1.12. Rrp is £1.49

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