The UK’s number one cigarette brand, Lambert & Butler, is currently available in special edition celebration packs designed to create better stand-out on shelf.

The packs celebrate the silver anniversary of L&B King Size’s launch as well as its fifth anniversary at the top of the cigarette chart.

The design is featured across the entire L&B range including multipacks. Iain Watkins, trade communications manager at Imperial Tobacco, commented: “Lambert & Butler continues to go from strength to strength and we’re confident these exciting designs will create further interest among adult smokers in the UK’s number one brand.”

The Lambert & Butler range currently accounts for 16.2% of total cigarette sales in the UK.

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