Nestlé is extending its Rowntree’s Randoms with the launch of Rip’ems. These comprise eight peelable strings in four fruity flavours: apple, blackcurrant, orange and pineapple.
The company says the product’s bar-shaped format is a ’first’ for sugar confectionery.
The sweets contain 25% fruit juice but no artificial colours, flavours or preservatives.
Targeted at 16-to-24-year-olds, Randoms Rip’ems come in a single pack, rrp 50p, and a 10-pack, rrp £1.55. The larger pack is perforated so the sweets can be separated easily into portions. The launch is backed by a major media campaign including TV and outdoor advertising as well as POS material. Randoms Rip’ems join the recently launched Randoms Squidgy Speak.
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