Mars Chocolate has announced a new lifestyle campaign which is set to hit shops in January.
’New Year, New Choices’ will highlight Mars’ new lifestyle products including GoodnessKnows and Mars and Snickers protein bars. GoodnessKnows is backed by a £4.6m media investment, while Mars and Snickers will be backed by significant media investment next year. There’s also a partnership with GiveMeSport to promote the protein bars.
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