Lever Fabergé has launched an aloe vera variant of its Vaseline Lip Therapy lip salve. Packaged in a 20g tin, Vaseline Lip Therapy Aloe Vera has a rrp of 99p. The new variant will be supported by a nationwide ‘Love your lips’ consumer PR campaign. Adam Juniper, Vaseline Intensive Care brand executive at Lever Fabergé, said: “We hope the introduction of Aloe Vera will attract new users to the sector and in turn drive category growth.”

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