JTI has extended its e-cigarette range with the roll-out of Logic PRO. The launch is supported by a TV and outdoor media campaign.
Using integrated coil technology, Logic PRO provides a ’no spill, no fuss’ device with the use of pre-filled Logic PRO e-liquid capsules. Designed to ensure a high- quality vaping experience, the vacuum-sealed capsules are available in four flavours Brazilian Bold Tobacco, Ice Fjord (Menthol), Red Cherry and White Vanilla in different nicotine strengths.
Jeremy Blackburn, JTI head of communications, commented: "Logic PRO offers vapers a sleek design, ease of use, the latest technology and, above all, quality from a brand they can trust. Already a hit in the US, and New York’s number one brand, the launch of Logic PRO offers premium vaping at an affordable price."
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