Young’s has launched the first in a series of chilled fish ranges with a longer shelf-life. The company says the new lines - which have an extended shelf life of at least 10 days - will help convenience and forecourt retailers to reduce wastage.
The coated fish range includes breaded chunky cod and haddock fillets and fish cakes.
Young’s marketing controller, Yvonne Adams says: "We have been able to combine longer life with some of our best-ever chilled recipes. These products represent a major step forward and will help every retailer to take better advantage of the huge consumer appetite for seafood."
Rrps range from £1.49 for fishcakes, to £2.99 for chunky cod fillets.
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