Lucozade Energy has announced a joint campaign with Tomb Raider, which opens in cinemas later this month. The campaign kicked off with a new TV ad, supported by a nationwide outdoor and in-store campaign.

The campaign is the latest in the Tomb Raider and Lucozade Energy partnership which has proven popular with fans for years. The film’s Lara Croft comes to life in the ad as she completes her adventure quest, because "Lara Croft’s Energy Beats Everything". 020 3727 2420