Mondelēz is launching new, improved recipes for its Dairylea Lunchables range under the new name Lunchers, to align the product with the rest of the portfolio which includes Dunkers, Snackers and Filled Crackers. The company said It’s the same great taste that shoppers love, just with a new name.
Ria Rianti, senior brand manager at Mondelēz International said: “We’re so excited to be rolling out new Lunchers, which gives us the valuable opportunity to add a refresh to the offering that we’re putting out to retailers and consumers alike. The new packs will have an improvement on our previous recipe, containing less salt and saturated fat, while still being a good source of calcium and protein and maintaining the same great taste and quality as our other Dairylea products.
“The Dairylea range has been trusted by parents to deliver tasty and convenient cheese snacks for over 70 years, with an incredible 91% brand awareness (Metrix Lab). Snacking Cheese has been a key driver of category growth over the last number of years, adding £56m since 2020 (Nielsen), and Dairylea has contributed significantly to this growth through performance on our core range and innovation. We would recommend retailers give Lunchers a prominent position in chillers to make the most of the launch.”