Dove is adding a new range of luxury body washes to its collection.

The Dove supreme cream oil body washes are available in luscious velvet, sleek satin and fine silk variants, and will be on shelves from January.

Unilever says this will be the brand’s biggest cleansing launch in 2008. It is due to be backed by a £3.5m marketing campaign including press, TV, radio, online and in-store sampling.

The body washes are available in a new 200ml ’upside down’ bottle for added convenience in the shower.

Rrp is £2.89.

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