Fruittella Magics are sweets that change flavour as you chew them from orange to strawberry or raspberry to lemon. They are available in single sticks, multipacks and bags with rrps of 44p, £1.48 and £1.25 respectively. The launch will be supported by a national TV campaign and sampling in kids’ magazines and goody bags.

Fruittella brand manager, David Leal, said: "Kids and teens are always looking for new sensations in confectionery and Fruittella Magics bring a new dimension to their enjoyment."

Meanwhile, the entire Fruittella brand has undergone a makeover with updated packaging across all flavours and formats. The new design aims to give greater stand out on shelf and make the brand more easily identifiable.

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