Unilever is running a ’Win a VIP Getaway Every Day’ on-pack promotion on Magnum.
The promotion aims to highlight the brand’s indulgent credentials.
It is supported by a £1m marketing spend, including a TV commercial fronted by Desperate Housewives’ star Eva Longoria.
Anna Ford, Magnum senior brand manager, says: "Magnum has been performing brilliantly in 2008 with value sales increasing by 12.8% year-on-year (IRI data year-to-date to June 14, 2008)."
The promotion runs across classic, white, Ecuador dark and Mayan mystica ice creams.