Unilever is running a ’Win a VIP Getaway Every Day’ on-pack promotion on Magnum.

The promotion aims to highlight the brand’s indulgent credentials.

It is supported by a £1m marketing spend, including a TV commercial fronted by Desperate Housewives’ star Eva Longoria.

Anna Ford, Magnum senior brand manager, says: "Magnum has been performing brilliantly in 2008 with value sales increasing by 12.8% year-on-year (IRI data year-to-date to June 14, 2008)."

The promotion runs across classic, white, Ecuador dark and Mayan mystica ice creams.

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