Mars is launching limited-edition ’spring coloured’ M&M’s for 2011. Special sharing bags feature M&M’s characters dressed as bunnies and contain pink, yellow, turquoise and green sweets. According to IRI figures, M&M’s is a £50m brand.
The MaltEaster bunny proved a big hit for Mars last Easter so it will be back for 2011 as a self-eat treat and a luxury egg.
Galaxy Smooth milk packs all now carry the Rainforest Alliance certified seal so this will be communicated on the back of Mars Galaxy large and luxury eggs as well as via press, TV and digital advertising.