Müllerlight is running its biggest-ever on-pack promotion offering consumers the chance to ’Win a £1,000 shopping spree every day’ for 72 days.
The activity is running on all Müllerlight single pots as well as six-packs across all variants. This is the first time that the brand’s on-pack offer has been extended to single pots previously promotions have only featured on six-packs.
It is being supported by a £2.5m advertising campaign including a new 30-second TV ad; a six-sheet poster burst; and a two-month consumer press campaign. This New Year activity forms part of a £7m marketing spend supporting the Müllerlight brand during 2011.