Philip Morris has introduced new price-marked packaging for Marlboro Gold Touch, its slightly thinner Marlboro Gold cigarette.
The new cellophane wrap features a royal blue fingerprint design that highlights the brand’s current rrp of £6.85 for 20. The introduction of the price-marked packs comes as Philip Morris increases its focus on supporting the brand via targeted trade press advertising and activation with key cash and carry customers.
The Marlboro Gold Touch price-marked packs will be available while stocks last.
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