Mars is sponsoring the England football team. The five-year deal initially sees the Mars brand become the Official Supplier to England until July 2010, when it will become a Supporter of the England team.
The company says it will also be helping to drive a new element of the FA’s Get into Football campaign, focusing on recruiting lapsed male footballers over the age of 18 as well as retraining current teams.
Meanwhile, Mars Consumer Drinks has launched a Galaxy Probiotic drink.
The product contains real Galaxy chocolate but just 68 calories per bottle. Rrp is £2.89 for a pack of six).