To capitalise on the growing trend for protein products, Mars Chocolate Drinks and Treats has launched a Snickers Protein Bar, with 18g of protein; and a Mars Protein Bar with 19g of protein. The new bars contain 200 calories and have the nutritional profile of a protein bar combined with the taste of Snickers and Mars.
Michelle Frost, general manager for Mars Chocolate Drinks and Treats, said: "Protein consumption is on the increase. We are keen to offer consumers more choices on how to enjoy their favourite chocolate brands."
Rrp for both bars is £2.19.