Mars is giving away 100,000 footballs as part of a new campaign aimed at encouraging the nation to get back on the pitch.
The new ’Mars Balls Get Britain Playing’ campaign will feature an on-pack promotion and will be backed by a £7m marketing spend.
The promotion, which follows the success of the company’s Mars Believe campaign in 2006, will feature as an instant win on packs of single and duo Mars bars, Mars five- and nine-bar multipacks, Mars Planets, ice cream bars and drinks. It will be launched in shops this month.
More information is available at [http://www.marsballsgetbritainplaying.com].