Mars has launched two ice cream products aimed exclusively at the impulse sector. New Galaxy vanilla & chocolate temptation cone is targeted mainly at women. Rrp is £1.25. It will be backed by Galaxy’s £9m advertising campaign.

Meanwhile, the Starburst Smoothie lolly -in berry blast and exotic fruits flavours, contains 30% real fruit and has less than 100 calories per lolly. Rrp is £1. Starbucks is backed by a £3m spend.

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