Lucozade Energy is delivering its biggest ever sampling activity across the UK this year as part of its wide-reaching Energy Beats Everything campaign. Seven million ice cold, orange 150ml cans will be handed out alongside vouchers giving consumers 50p coupons to be redeemed on any Lucozade Energy or Lucozade Zero SKU. Sampling will take place nationwide in high footfall cities and the surrounding areas. The brand’s £28m campaign will also include TV, outdoor and digital activity.

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