Cadbury UK is this month launching limited-edition Maynards Fruit Duos.

Similar in texture to wine gums, Fruit Duos come in six different dual flavour combinations: strawberry & lime; strawberry & blackberry; apple & blackberry; apple & pear; tangerine & pear; and tangerine & lime.

There are three pack formats: a roll pack which has a rrp of 44p; a £1 bag; and a 215g bag with a rrp of £1.49.

The introduction coincides with the launch of a £2m marketing campaign which supports the entire Maynards line-up. The activity includes TV advertising and point-of-sale material.

The total Maynards brand is worth £55.5m, with Maynards Wine Gums the biggest selling sugar bag in independent stores (Nielsen data).

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