WKD is supported by a ’Christ-Moose’ campaign. Free pos kits containing posters, shelf strips, wobblers and signs for seasonal opening times are available. A selection of case deals aims to encourage retailers to stock up on WKD.

For impulse retailers, four x 275ml price-marked promotional packs of WKD blue and iron brew will be available, with the message: "Only £4.99 Result!". These packs performed well last Christmas and greater success is expected this time around.

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