The McVitie’s Cake Company is launching Jaffa Cakes and Galaxy mini muffins. Each twin-pack has a rrp of 89p. The Jaffa Cakes mini muffins are a light sponge with a bittersweet dark chocolate topping and include the brand’s ’smashing orangey bit’. The Galaxy mini muffins have a smooth chocolate cream centre and are topped with Galaxy milk chocolate.

David Fowler, marketing controller at McVitie’s Cake Company, said: "We’re confident that these two great-tasting mini muffins will benefit from the huge consumer appeal that these two well-known brands will bring."

He advises retailers to merchandise them on an ’eat now’ sweet snacking fixture or alongside their confectionery.

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