McVitie’s has launched Penguin Mini Biscuits in a new multipack format which contains individually bagged mini penguin-shaped biscuits. The new pack, which has an rrp of £1.69, has a forecasted retail sales value of £1m, and is said to be a mark of "McVitie’s continued commitment to innovation in the sweet biscuit category".

McVitie’s brand director, Kerry Owens, said: "McVitie’s Penguin is a well-loved family favourite so we are incredibly excited to introduce this new format to the market. The new miniature biscuits allow us to continue to liven up snacking. As the largest NPD for the brand for several years, we anticipate strong shopper demand to see it on shelf in-store."

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