The latest addition to the Cadbury Cake Bites range is Cadbury Mini Mini Rolls. These smaller versions of the Mini Roll comprise chocolate sponge with a vanilla cream swirl smothered in Cadbury Milk Chocolate.
They come in a tub format for easy sharing and have a rrp of £1.99. According to Kantar Worldpanel data, more consumers than ever bought Cadbury Cakes last year with Mini Rolls reaching one in four households.
Kate Flannery, brand manager for Cadbury Cakes, says: "No other brand better represents chocolate within cake."