The latest line from Trebor is the Trebor Mint Travel Pack pot which holds 50 Softmints. Designed to give consumers easy access to mints, the product is ideal for consumers on long journeys who like to enjoy several mints during their trip. Packs feature a car with the message "Share some mintiness".
Recommended retail price is £1.49 and the pots come in outers of eight. Susan Nash, trade communications manager at Cadbury, says the new larger size will mean retailers can increase their average weight of purchase within their mints range. "As Trebor is the number one mint (Nielsen data) we’re confident consumers will be comfortable trading up to the pot."
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