Mondelēz announces a new promotion available only to independent convenience stores. The new ’Win-Win’ competition, running from the July 13 until August 9,
’Win-Win’ is a multi-brand competition across the Cadbury, Maynards Bassetts and Trebor singles range, offering one retailer the chance to win up to £25,000 for their store and up to £25,000 for their chosen charity. There are 100 prizes in total up for grabs for retailers and their chosen charity, including 10 prizes of £2,500 with a £2,500 donation and 89 prizes of Now TV passes with a £500 charity donation.
The “Win-Win” competition, offering a total prize fund value of over £140,000, is running across more than 50 products from the company’s iconic brands Cadbury, Trebor and Maynards Bassetts. Retailers simply need to buy any participating case at a wholesale depot, cash and carry or via their usual delivery service this summer for a chance of finding a winning ticket inside the case. To redeem their prize, retailers call the number on the winning ticket. The winning retailer must meet the criteria in the terms and conditions.
The promotion will run across the brands’ leading single formats to help retailers capitalise on these crucial products throughout the summer and beyond as on-the-go shopping missions are expected to increase. Single confectionery products should form the basis of any convenience retailer’s range to encourage impulse and planned purchases of shoppers’ favourite treats. This competition will offer retailers an even bigger reason to stock up on the full range for the chance to win cash prizes from these top-selling lines.
Alisdair Hamilton, national operations & field controller at Mondelēz International, says: “Independent convenience retailers have always been incredibly important partners to our business, so we wanted this promotion to reward those who have worked tirelessly to serve local communities throughout the pandemic and beyond. With prizes available for both the retailer and their community cause, we hope to give our customers a little boost this summer through our leading singles confectionery ranges.
“Charitable spirit is in our DNA and our brands’ heritage – in fact the Cadbury brothers’ conviction that investing in local communities is good for business was revolutionary for their time. The new ’Win-Win’ competition is one way in which we are keeping the brothers’ ethos alive by rewarding our valued customers and their communities.”