Walkers is adding a new limited edition flavour and two selection four-packs to its Sensations range.
Roasted onion & balsamic vinegar, and the Sensations Crisps and Sensations Eastern selections will be supported by a £2m ad campaign featuring Gary Lineker and Tara Palmer-Tomkinson.
The new flavour has a rrp of 40p while the four-pack selections are priced at £1.49.
The Crisp Selection pack includes two Thai sweet chilli, one slow roasted lamb & mint, and one sea salt & cracked black pepper.
The Eastern Selection also includes two Thai sweet chilli, plus one tandoori masala poppadoms and one spare rib & five spice crackers.
In addition, as part of a £6m investment, Walkers has also introduced a new blend of cooking oil – High Oleic Sunflower Oil (HOSO) – on its core range of flat crisps.