Mars Chocolate is extending its portfolio of price-marked packs (PMPs) to include an additional six products. The new additions are Mars, Snickers, Twix, Bounty and Maltesers singles, all of which are available for an rrp of 50p, as well as a Maltesers Teasers single which will be released soon. Bep Dhaliwal, trade communications manager, Mars Chocolate UK, said: "We’re excited to continue to grow our range of PMPs with the addition of some of our best sellers. As shoppers continue to look for the best deals on their favourite chocolate, PMPs account for 60% of sales at independent stores and we expect to see this rise this year."
0845 045 0042
www.mars.com
No comments yet