Britvic Soft Drinks and PepsiCo UK have joined forces with Microsoft for an on-pack promotion to support the launch of Xbox One.

The promotion on Mountain Dew gives consumers the chance to get their hands on an Xbox One console. The activity has been created to drive further awareness of Mountain Dew among 16-24 year old males and reinforce the brand’s ties with the wider gaming community.

Running for 10 weeks, the on-pack promotion gives consumers the chance to win the new Xbox One, plus two games, every day. In addition, £50 Microsoft vouchers are up for grabs and will be offered each hour. To tie in with the activity, the limited-edition Game Fuel variant will be back for a short time.

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