Lucozade Sport has launched the Made to Move campaign, which has one target: to get one million people to move more by 2020.
The activity involves a £5m investment, with almost 16 million 16-34 year olds being exposed to the campaign. Made to Move TV advertising will run until the end of the month with ads centred around a fitness expert who acts as a conductor, orchestrating locals to take part in a variety of different sports such as Zumba, BMXing and spinning. Made to Move work-out sessions, hosted by sport and fitness ambassadors, start this month. The first session aims to be the largest ever live streamed workout class and will be led by the IBF Heavyweight World Champion boxer, Anthony Joshua.
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