Premier Foods has added two more lines to its Cake on the Go range: Mr Kipling Cherry Bakewells and Mr Kipling Orange & Cranberry Oat Slices.

With 13% of shopper store visits used to buy food-to-go products, Premier says retailers have a great opportunity to target this occasion in addition to influencing impulse buys through big name brands such as Mr Kipling and Cadbury Cakes.

The new twinpacks have an rrp of 89p with the Cherry Bakewells available in shelf-ready packaging for ease of display.

Retailers can email to order a free pos kit and display units.

01727 815850