A promotion of the Turtle Wax Extreme range – aimed at the affluent, younger motorist – is being supported by sole Turtle Wax distributor, Saxon Industries.

Anyone buying two Extreme products will get another two free. The deal will be flagged in-store by point of sale material including special shelf-merchandising units, floor-standing displays and window posters.

Peter White, Saxon’s marketing director, said: “This is a tremendous offer and can only drive up profitable sales.

Meanwhile Magic Tree has launched two new air fresheners, Morning Fresh and Coconut.

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