United Biscuits has relaunched its Multigrain Hula Hoops, including new flavours and a new recipe.
The packaging has also been redesigned to communicate the positive health benefits of the Multigrain variant.
The two multipacks include Classic - Cheese & Onion, Salt & Vinegar and Salted, and Variety - Cheese & Onion, Roast Chicken and Barbeque Beef.
The six-pack multipacks each have a rrp of £1.49.
According to the company, the Hula Hoops brand is now worth a whopping £76m and is growing by 9% with a household penetration of 40.2% - more than 10m households.