Lucozade Energy is teaming up with music service Spotify for what it says is a ’world-first’ on-pack promotion.

Unlimited Music With Spotify gives consumers the chance to win one of thousands of Spotify Premium accounts offering them unlimited music any time, anywhere.

Consumers will also be asked to vote for their favourite songs for the chance to win desirable prizes such as concert tickets. The promotion is likely to be a big hit with 16 to 24-year-olds.

The activity is expected to grow the £230m Lucozade Energy brand as well as boost the sports and energy category.

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