Relentless’ first-ever on-pack promotion gives the brand’s core audience of 18-29-year-olds the opportunity to win a "money-can’t-buy experience" to attend an intimate 250-capacity gig hosted by Radio 1 presenter Zane Lowe.

To enter the draw, consumers simply have to enter the on-pack code at, along with their details. The promotion is live across 11 million packs, featuring on each of the brand’s 500ml flavour variants.

The energy drink has also been running an in-store promotion across the convenience channel giving shoppers the chance to win tickets to Relentless LIVE another exclusive gig featuring Zane Lowe as well as the brand’s other two ambassadors, Professor Green and Pure Love