Ex-Hearsay member and ’I’m a Celebrity...’ contestant Myleene Klass has been named as the new face of Birds Eye. Her official role is ’active lifestyle expert’ for the Birds Eye 100% Challenge.
The Challenge ties in with the company’s commitment to selecting the finest quality ingredients for its products. It has selected 100 families from across the UK to take part in the challenge. The public can also take part via the website.
Meanwhile, Birds Eye has just announced its new sustainability plan. Called Forever Food, it details the company’s approach to ensuring customers have responsibly-sourced food to eat forever.
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