Natural Balance Foods (NBF) aims to build on its sales performance of 2014 with a raft of NPD and a compehensive programme of support for its Nakd and Trek brands. The heavyweight push follows the phenonemal performance of both brands last year with Nakd sales up by 80.5% to £20.8m, while natural energy bar Trek saw sales leap by 373% to £2.4m.

This year’s activity will include new formats and flavours to take Nakd into new snacking occasions; above-the-line poster, press and online advertising supported by social media; and promotional giveaways, competitions and sampling for both brands.

0845 862 5340

www.naturalbalancefoods.co.uk

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